#IJSRD Google offers no transparency on ad revenue splits, and its numbers don’t make sense

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transparency

Google may make more press for its NSA ties and self-driving cars, but at its core it is an advertising agency and an increasingly unpopular one at that. And it is not just Matt Cutts and his merry band of pranksters getting people’s shackles up by banishing companies from search. Google’s transparency in how it divides up the advertising loot with independent publishers has also come under fire for a lack of openness and transparency.

Last week, a web publisher of a popular blog with more than one million unique readers approached me with an annoyed question. Google says that it pays her 80-90 percent of the advertising revenue generated on her site. But it offers no transparency whatsoever in reporting how much money is made on her page.

Why won’t it be clearer on how the pie is really divvied up?

As her advertising manager walked me through the…

 

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IJSRD is anIndia’s leading open access e-journal for all kinds of science, engineering & technologies manuscript. We publish original and high quality papers.

International Journal for Scientific Research & Development (IJSRD) is one of the leading e-journals which offers new ideas of current trends in Engineering and Science through published research papers with authentic data and pure knowledge. This online journal in the internet space is made available for all interested research scholars who look forward to showcase and share their work with their peer groups and others working in the same space across the globe.

At IJSRD, an exhaustive list of executive board members is available who were invited from a wide range of colleges, universities and research organizations to supervise the content. This online journal has proven to be extremely helpful for scholars and research students who call for research papers in their undergraduate, post graduate and higher levels of education. The original and supreme quality research papers that are uploaded and submitted in IJSRD are aimed at providing an outstanding all-round development to the students and research scholars in the field of Engineering and Technologies.

IJSRD is a monthly journal, publishes one issue per month. The precise and analytical narration of knowledge given by the reviewers in the journals make them more credible.IJSRD, touted as one of the premium online destinations for Journal of Science, has received about 3,424 papers and has about 5109 authors. The total number of accepted papers is 1196 till date.

IJSRD is easy to use and an open access peer reviewed International Journal wherein the research scholars are given the opportunity of downloading any relevant article or research paper from the website free of cost. These scholars are also allowed to submit their research papers online and generate an e-certificate online at any given point of time. One of the major highlights is that of referring to the statistics for each of the authored articles and papers and checking the status of the paper submitted online.

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One thought on “#IJSRD Google offers no transparency on ad revenue splits, and its numbers don’t make sense

  1. v.anuradha says:

    Can u provide me thesis topic in thermal engineering…. i am M.Tech student of saveetha university… pls help me if u have…

    Like

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